► The demand and offer for healthy products is growing, with particular attention to organic food.
► On the other hand, every day consumers request personalised products, based on specific needs or an increased attention to their own health: allergies, microbiome, DNA can influence on the optimal nutrition for everybody.
► Nutrition & Health includes technologies, solutions and ideas concerning:
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► Current farming and livestock methods have serious consequences for land stewardship, resources, the environment, and society.
► About 30% of all land globally is considered degraded. This land is rapidly losing its ability to provide sufficient food to local and far-flung populations. Meanwhile, climate change—in part driven by greenhouse gases produced by farms—is aggravating soil damage and making agricultural systems worldwide much more fragile.
► For such reasons, the need for new methods and solutions of farming and livestock is now compulsory, including:
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► Food processes are changing in order to meet demanding customers’ requests for quality and personalization.
► In addition, today’s food supply chains are often not only inefficient, but also imprecise. They bring together a great variety of actors, which make it difficult to guarantee the quality and safety of the products. The demand for transparency is everyday stronger.
► In order to face such challenges, we need to focus on:
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► “Focusing on innovation, better packaging design and end-of-use systems will not only generate long-term benefits for the environment, but is also a huge economic opportunity.” Ellen MacArthur, Ellen MacArthur Foundation.
► When it comes to packaging innovation, two main areas are now being explored:
► By 2050, the world's population will have reached 9 billion people. To provide enough nutritious food for everybody, while preserving natural resources, we need to switch to more sustainable food systems. This not only involves changing how we produce food globally, but also reducing food losses and waste in the food chain and minimizing the impact of packaging waste.
► Circular Economy is an economic system aimed at minimising waste and making the most of resources, bringing together different actors of the value chain with common view and goals.
► Different solutions and technologies can be implemented for that purpose:
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► Nowadays, in a reality of a connected customer, the role of the customer experience in increasing, including the multi-channel, omni-channel or channel-agnostic customer behavior. The goal is to allow him to find what he needs in a fast and easy way, regardless of touchpoints. New experiences will leverage on the integration with Smart city infrastructures.
► In addition, customers are looking for new and personalised experiences, which necessarily require new processing to gather customers’ data and preferences.
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Domain
Action plan
People
Domain
Chat- call - lunch meetings
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